We create infographics or data visualizations because we want to have an impact — give someone new information, change someone's mind, change someone's actions. Before we can make an impact, we need the reader to *engage* with our graphics. But how? Do we lean into storytelling, clarity, illustration, or beauty? In this talk, Alli will share the mental model that she uses to guide her decision-making to make graphics more engaging to the wide variety of audiences you will encounter.
CPE Level: 2
Learning Need Codes: 1020, 1130, 1140
Performance Indicators: 2.1.3, 5.1.2, 8.3.2
- Identify the step we often skip between creating graphics and making an impact
- How to engage different kinds of audiences by tweaking your graphics
- How to convince your team to buy into these engagement strategies
Alli Torban is an Information Design Consultant in Washington, D.C. and a leading voice in the field of data visualization where she helps researchers get more engagement with their work. Her academic background is in mathematics and geospatial intelligence, and she began her career as an analyst for government clients including the FBI and The Joint Chiefs of Staff. She's the host of the popular podcast Data Viz Today, which has been downloaded over 150,000 times. Her work has been featured in the likes of Washingtonian Magazine, ACM Communications Magazine, and Nathan Yau's Flowing Data, and she's been published three times in the Data Visualization Society Journal. Alli has been a keynote speaker for conferences around the world, and currently she consults with companies big and small to solve their information design challenges. In her spare time, she loves designing tessellations and reading to her two young daughters.